You've seen the regular FIFA 14 TV ad - that one where a load of football superstars are racing through a desert playing FIFA and Bale does the heart thing with his hands - but now it's time for the next generation advert.
The ad sees a young gamer playing FIFA 14 on Xbox One, but who begins to mutate into Lionel Messi when he presses the A button on the Xbox One. It's like something out of X-Men...
FIFA 14 launches on Xbox One next Friday, November 22 and on PS4 on November 29.
Source: EA Sports