Enslaved a ‘great catalogue title going forward’

Enslaved a ‘great catalogue title going forward’
James Orry Updated on by

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Enslaved was one of 2010’s most high profile sales flops, but its largely excellent critical reception and consumer feedback could lead to the development of further titles in the franchise, Namco Bandai has told MCV.

“It didn’t perform as well as we hoped it would, but we’re very proud of how it was received by both the media and the gamers who have experienced it,” said Namco Bandai’s marketing director Lee Kirton.

“I can’t discuss where we are in terms of a sequel, but we’re looking at reviews and feedback from the press and because of the gameplay and quality that Enslaved delivered, we see it as a great catalogue title going forward.”

Enslaved launched in early October 2010, running into heavy competition from football juggernauts FIFA and PES, F1 2010 and Halo: Reach, plus Konami’s third-person action rival Castlevania: Lords of Shadow. The game’s release was also followed in quick succession by Medal of Honor and Fallout New Vegas.

All this, and despite a strong marketing push, left Enslaved facing a brick wall it couldn’t get past.

Fans would lap up a sequel, but the challenge for Namco Bandai will be reaching an audience it failed to capture first time around.