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EA Sports president Peter Moore has made a blog post outlining the publisher’s position regarding its continued relationship with Tiger Woods.
“For the past month, we have watched the Tiger Woods story play itself out while several of his sponsors have stepped away from the golfer,” wrote Moore. “At EA Sports, we’ve been particularly attentive because for the past year, we have been in full development of a new and highly innovative, online golf game. The game has been in closed beta for eight months, with more than 75,000 people playing and participating.”
Moore was talking about Tiger Woods PGA Tour Online, a browser-based game which promises an authentic golf experience. The game will enter open beta later this month.
“I want to shed some light on why EA Sports has decided to continue with Tiger on the masthead of this game,” said Moore.
“Our relationship with Tiger has always been rooted in golf. We didn’t form a relationship with him so that he could act as an arm’s length endorser. Far from it. We chose to partner with Tiger in 1997 because we saw him as the world’s best, most talented and exciting golfer. We struck that partnership with the assumption that he would remain near or at the top of his sport for years to come.
“By his own admission, he’s made some mistakes off the course. But regardless of what’s happening in his personal life, and regardless of his decision to take a personal leave from the sport, Tiger Woods is still one of the greatest athletes in history.”
EA hasn’t announced its plans for the Tiger Woods PGA Tour series after the release of PGA Tour Online.
