You can trust VideoGamer. Our team of gaming experts spend hours testing and reviewing the latest games, to ensure you're reading the most comprehensive guide possible. Rest assured, all imagery and advice is unique and original. Check out how we test and review games here
Electronic Arts, the company that pushed (and still pushes) microtransactions into everything for decades, has surprisingly pushed back against rising game costs ahead of the release of Battlefield 6.
Following Xbox’s backdown from the proposed $80 launch of The Outer Worlds 2, EA was asked whether it has plans to charge more for its upcoming AAA releases.
EA actually pushes back against $80 games
Speaking in a recent earnings call, CEO Andrew Wilson pushed back against increasing costs for base games, saying: “we’re not looking to make any changes on pricing at this stage”.
Wilson explained that EA already offers a “fairly broad pricing scheme” for its myriad titles. The CEO said that “everything from free-to-play through to our premium products and deluxe editions” allows them to offer players “the greatest games”.
With this in mind, Battlefield 6 will likely launch at the expected $70 range with deluxe edition content and additional paid content. However, EA still has yet to confirm the price of its upcoming multiplayer game.
While Battlefield 6 may stay at $70, the EA CEO didn’t rule out price increases in the future. For now, the company has no plans to change its pricing strategy.
“We’ll continue to look at opportunities to deliver great value to our players through various pricing schemes over the course of time,” Wilson said. “But no dramatic changes [are] planned yet.”
The attempt to charge $80 for new games has not gone down well outside of the release of Nintendo’s Mario Kart World, which most players got discounted with their Nintendo Switch 2 bundle.
Alongside Xbox, Borderlands 4 has also reduced its planned launch price of $80 to $70. Right now, the industry is hyper-focused on the upcoming release of GTA 6 next year with some publishers hoping Rockstar will charge more for their game to acclimatise gamers to raising prices.
About the Author
