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EA and F.C. Barcelona have agreed on a three-year partnership to make EA Sports the club’s exclusive and official video game partner.
“Joining a world class football club like Barcelona as an Official Club Partner is a fantastic opportunity for EA Sports and our fans,” said Matt Bilbey, senior vice president and Group general manager, EA Sports. “We will create a deeper connection with their passionate, global fan base, and use our games as a platform to engage supporters all around the world for years to come.”
The partnership has enabled EA Sports to capture 3D head scans of 17 Barcelona stars – including Xavi Hernandez, Gerard Piqué, Cesc FÃ bregas, Dani Alves, and Andrés Iniesta – to be used as 3D player models in FIFA 14.
In addition, Barcelona’s Camp Nou will be a featured stadium.
F.C. Barcelona and its superstar Lionel Messi will become central figures in global marketing, advertising and social media activities for the FIFA franchise. F.C. Barcelona will also host an exclusive video game tournament later this year to determine the best FIFA 14 player on the squad.
F.C. Barcelona is the latest club to partner with EA Sports, joining Valencia from Spain’s La Liga, Tottenham Hotspur and Manchester City from Barclays Premier League in England, Borussia Dortmund from the German Bundesliga, Olympique Lyonnais and Paris Saint-Germain F.C. from Ligue 1 in France, and AC Milan in Italy’s Serie A.
FIFA 14 launches September 27 for current generation platforms, and will released on PS4 and Xbox One later in the year.
Source: Press release
About the Author
FIFA 14
- Platform(s): Android, iOS, Nintendo 3DS, Nintendo Switch, PC, PlayStation 2, PlayStation 3, PlayStation 4, PS Vita, PSP, Wii, Xbox 360, Xbox One
- Genre(s): Sport, Sports
