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Lionel Messi, the FC Barcelona star, has become the global face of the EA Sports FIFA franchise, EA has announced.
A multi-year endorsement contract will see the superstar become an EA Sports Football Ambassador. He will become the cornerstone of marketing and advertising campaigns, featured on packaging, and utilised in social media activities around the world.
EA Sports will also team up with the Leo Messi Foundation to support social, educational and health care related initiatives for children around the world.
“I want to be part of the team behind the best sports football game in the world and be associated with the great EA Sports name,” said Messi. “EA Sports is a brand that shares my values of creativity, excellence and social responsibility.”
Messi will make his EA Sports debut on the cover of March 2012’s FIFA Street.
In 2008 Messi was announced as the new face of Konami’s PES franchise, but was replaced this year by Real Madrid’s Cristiano Ronaldo.
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