Mass Effect 3 is the biggest entertainment launch of 2012, according to its publisher Electronic Arts. The publisher has shipped over 3.5 million units of the game globally - it sold 890,000 units in its first 24 hours on sale in the US.

"We have been truly humbled by the amazing response from fans and critics for Mass Effect 3," said Dr. Ray Muzyka, Co-Founder of BioWare and General Manager of EA's BioWare Label. "The game is a gripping, engaging experience where the decisions and choices you make will truly stay with you for the months and years ahead. We are all incredibly proud of Casey Hudson and the teams in Edmonton and Montreal for delivering the best game BioWare has ever made."

Mass Effect 3 launched in Europe today. Read our review here and check out an insider view on how BioWare has changed since selling to EA.