EA has hired Bryan Beede—formerly the general manager for the Call of Duty series—to lead the Battlefield franchise at EA.
As it announced the news, EA stated that the appointment “signals a strategic, long-term commitment to the growth of the franchise.” (As per IGN.)
Beede, having worked on not only Call of Duty but Destiny as well, has strong experience in launching live-service games. (Warzone has been a resounding success, to say nothing of Call of Duty Mobile—which is my usual approach.)
— Battlefield (@Battlefield) June 1, 2021