EA expects next-gen hardware sales to have reached 10 million units by the end of March 2014, with the two platform holders allegedly "proposing that this could be their best launches ever as regards their production numbers and their ability to globalize this business quickly".

"When I talked to our friends at both Sony and Microsoft, and I'm trying to get some indications in the numbers that are going to be available for sale by the end of our fiscal year on March 31 and I aggregate them, I think I can squint and see 10 million units combined, very easily," commented EA COO Peter Moore during the firm's investor relations call last night.

"Both Sony and Microsoft are proposing that this could be their best launches ever as regards their production numbers and their ability to globalize this business quickly. So we feel bullish about our ability, to Blake [Jorgensen, EA CFO]'s point, of having 5 truly next-gen titles available for that."

EA also does not "see any indication" why its software attachment would be any less than in previous generations, which is said to average around three software titles for each hardware unit sold.

"I think overall, we feel very bullish," Moore continued. "We've got the right product at the right time. We have not had some of the problems some of our fellow publishers in the industry have been getting. Our quality title's ready for next-gen. We feel, as we've said on previous earning calls, we're well ahead of this transition and we're going to nail it.

"So all in all, again, early days with either of them, both to launch yet, but feeling good about product quality from their end, production quality from their end, franchise quality from our end and our ability to attach strongly to the boxes by the end of the fiscal year."

Xbox One and PlayStation 4 both launch next month, with day one allocations already having sold out. Additional hardware is expected to be available in the weeks that follow.

EA has multiple titles due to be available at and around launch, including Battlefield 4, FIFA 14, Need For Speed: Rivals and Madden NFL 25.

Titanfall, another major next-gen title from EA, launches on Xbox One on March 14.

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Source: seekingalpha.com