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The agreement comes only days after Warner Bros took a ten percent share in SCi, and Codemasters will also be utilising Warner Bros’ connections in North America.
Effective as of April 2007, the new agreement will see Warner Bros handle the distribution, sales and trade marketing of all Codemasters titles across North America. The deal will include the distribution of D.I.R.T. Colin McRae Off Road (Colin McRae: DIRT in the UK), Overlord, Clive Barker’s Jericho, Turning Point and Fall of Liberty.
“We greet this arrangement to work with Warner Bros. Home Entertainment Group with great enthusiasm,” said Codemasters CEO Rod Cousens. “Codemasters continues to strengthen its content and distribution, and as the reach of our product portfolio broadens to a global audience, there can be no more effective alliance than to have the world’s largest entertainment corporation handling the line in the single largest market.“
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