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Channel 4 has placed a series order for Draw It!, a new multiplatform show based on Zynga’s Draw Something game.
The game show’s format was created by Zynga, Ryan Seacrest Productions and Embassy Row.
Channel 4 describes the show as “two teams, made up of one contestant and one celebrity, [who] go head to head as they battle out three rounds of drawing challenges.
“Against the clock, teams will need to be quick and tactful as they play for the all-important gold coins – the contestant with the least amount of coins after three rounds will be eliminated.
“To win the cash, the remaining contestant will join forces with both celebrities for the final round, which will test their sketching skills against a 90 second clock. If the celebrities identify five drawings correctly, we have a winner but if they fail, the cash is locked and rolls over to the next show.”
The UK version of the show will be produced by Victory Television.
“We’re very excited to work with Channel 4 to produce a brand new show inspired by one of the biggest hits in app history to date,” said Victoria Ashbourne, MD of Victory Television. “There’s a creative side to everyone, sometimes more obvious than others, and the show will really tap into that with a race against the clock and plenty of humour.”
The Independent writes that the show will air at 5pm to compete with BBC quiz show Pointless.
Source: Press release
