The latest update for Capcom's hit iOS title Smurf's Village will introduce a cap for microtransactions within the game.

This update will restrict the number of purchases that can be made in-game, with users limited to five purchases every 15 minutes.

According to Pocketgamer this has been implemented due to pressure from Apple who had received numerous complaints from users who had unintentionally spent a fortune thanks to microtransactions.

Prior to this Apple had enforced a system where users were asked to input their iTunes password before every purchase.

It's a sad and strange day when a successful company has to remind consumers not to spend too much money.

However many of these purchases have been made by unwitting children with access to a parent's Visa. The lesson being: stop letting your kids into your bloody wallet.