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The launch of Call of Duty: Ghosts on November 5 will be supported by a massive sales and marketing plan, Activision has told investors.
“We plan to continue building Call of Duty momentum with the release of Call of Duty: Ghosts on November 5 for the Xbox 360, PlayStation 3 and PC,” said Eric Hirshberg, chief executive officer of Activision Publishing. “Ghosts will also be available on next-gen platforms and will be supported by one of the largest sales and marketing plans in the brand’s history.”
He added: “This is a new direction for the franchise, as Ghosts is expected to deliver an all-new story, all-new characters and an all-new Call of Duty world all powered by a new next-gen Call of Duty engine. Infinity Ward set the gold standard for the first-person genre in the current generation and we expect to do it again with Ghosts. We look forward to sharing more about the game at the Xbox reveal on May 21.”
The success of Call of Duty: Ghosts is, however, far from a certainty, with Activision CEO Bobby Kotick warning that the marketplace has never been so competitive.
“This year, we expect a number of well-established video game franchises and well-capitalised new entrants to compete directly for our consumers’ time and attention, particularly as certain of our competitors have moved their launches into the back half of the year,” said Kotick. “Our Skylanders franchise will face much more direct and substantial competition than it has in the past. And our next Call of Duty game will face a more competitive environment than last year.
“The competitive landscape will likely require us to further increase our sales and marketing investments for our 3 largest franchises, especially in the important holiday season.”
Source: Seeking Alpha
