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BT has announced it has entered into a commercial partnership with OnLive, the cloud computing video gaming business, which gives BT exclusive rights to bundle the OnLive Game Service with broadband in the UK.
BT has also taken a 2.6 per cent shareholding in OnLive Inc.
The OnLive Game Service is a new way to purchase and play video games, which are streamed over the internet, using video compression technology. There is no need to wait for games to be downloaded, they run instantly.
It promises to deliver the latest games from many of the world’s leading publishers direct to a customer’s TV, PC or Mac. OnLive works over a wired broadband connection and customers do not need high specification computers to use the service.
Gavin Patterson, CEO of BT Retail, commented: “Entertainment is going to be at the heart of what we offer customers in the future. The partnership with OnLive complements our existing BT Vision service. It’s great for our customers – they’ll have access to a huge catalogue of games, available instantly on their TV or PC without expensive hardware. And it’s great for BT – it will enhance our premium broadband position and we’ll be entering into a market that’s worth more than £2billion.”
OnLive launches in the US this summer. BT will announce further details about its launch plans later this year.
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