Video Gamer is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Prices subject to change. Learn more
Ubisoft shipped 6.5 million copies of Assassin’s Creed: Brotherhood up until the end of 2010, the publisher has announced.
Overall, third-quarter sales for Ubisoft are reported to have been “significantly higher” than earlier guidance suggested. In addition to the “solid sales” for AC Brotherhood, the better than expected performance can also be attributed to the following.
– Dance titles, with Just Dance, Just Dance 2, Just Dance Kids, Michael Jackson: The Experience, and Dance on Broadway reaching an aggregate of more than 10.5 million copies shipped during the quarter.
– Ubisoft’s successful investment on Kinect, with over 2 million units shipped, giving the publisher 18 per cent market share on this platform in the US and 21 per cent in Europe.
“The video game industry is an industry of opportunities. Creating new genres, innovating to attract new consumers and seizing the opportunities offered by new hardware lie at the heart of Ubisoft’s development and growth. We have already proven this with the Wii and the DS, and we are further proving it with the recently-launched Kinect, which has met with outstanding success thanks to its revolutionary interface,” commented Yves Guillemot, CEO.
He added: “Ubisoft has also made its mark as a creator of new game genres, with its two flagship brands, Assassin’s Creed and Just Dance. The record performance achieved in third-quarter 2010-11 as well as the fact that three of our games were among the best sellers over the crucial Christmas period is further evidence of the relevance of our strategy. Going forward, we intend to continue to innovate and pursue our refocus on key franchises in the high definition segment, while investing in upcoming opportunities in digital, in the casual segment and in future consoles, notably the 3DS and the NGP.”
6.5 million units shipped for Assassin’s Creed: Brotherhood is impressive, but it’s perhaps telling that this time last year the publisher reported on Assassin’s Creed 2 in real sales terms – six million copies sold through to consumers.
Whether this means Ubisoft has stock sitting on store shelves isn’t known.
