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Rovio Entertainment continues its efforts to secure total world domination of the Angry Birds brand with a new merchandising and webgame partnership with Finnish Formula 1 star Heikki Kovalainen.
Kovalainen will wear a brand new co-branded Angry Birds helmet, which will debut at this weekend’s Formula 1 race in Melbourne, Australia.
“This is a great partnership on many levels,” said Heikki Kovalainen. “It’s the first time that I’ve partnered with a gaming company, and it fits with my larger focus on partnering with unique brands. As a Finn, I’m also happy to be backing a Finnish company on a global platform. Most importantly, I’m a big Angry Birds fan!”
The co-branded merchandise line will be released later this spring with the webgame, which will feature Angry Birds game levels with a racing theme in addition to other bespoke content, launching later in the summer.
