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Angry Birds Moon Festival will be released worldwide this September, and will be the first product designed to appeal to Chinese fans, Rovio Entertainment has announced.
The news comes as Rovio opened corporate and marketing operations in China.
Angry Birds has a fanbase of over 300 million globally, with China the second largest market for the franchise; Rovio is forecasting 100 million Angry Birds downloads in China by the end of 2011.
Angry Birds themed moon cakes will also be available in China.
“As we have done in all of our markets around the world, we will create products specifically for this market,” said Peter Vesterbacka, Rovio’s global chief marketing officer. “Angry Birds will recognize the uniqueness of China and our Chinese fans.”
Angry Birds branded products will also be available in China, including a line of Angry Birds shoes at Letao, China’s largest online shoe company.
No pricing information has been announced.
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