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Speaking to Next-Gen.biz, Sega of America COO and president Simon Jeffery has revealed that despite huge success for the first Mario and Sonic game SEGA won’t be rushing into further collaborations.
“… I think rushing into any other collaboration is not going to happen. It’s going to be fairly calculated,” said Jeffery.
According to Next-Gen. Mario & Sonic at the Olympic Games has sold over five million units worldwide since it launched late in 2007, but SEGA expects this figure to rise considerably.
“There have only been three months so far and the Olympics themselves are another four months away,” Jeffery said. “We’re expecting to sell quite a few million more globally, hopefully between now and the end of this year.”
Despite the game’s huge success, SEGA’s development focus hasn’t changed.
“This reinforces what we’ve firmly believed – that there is a huge opportunity on the Wii and the DS to get some breakout hits, especially exploiting our intellectual properties. We’re not going to be shifting our focus any, though. We’re still going to be focusing on hardcore games on PlayStation 3 and Xbox 360, too, and really all kinds of stuff on Wii,” explained Jeffery.
We’re fans of both the Wii and Nintendo DS versions of the game, the Wii version being the most fun we’ve had on the console since Wii Sports.
