Film and television production company 4Kids has been named global licensing agent for Eidos Interactive's Mini Ninjas property, in a deal which covers all territories except Japan.

4Kids aims to expand the brand's presence in the marketplace through a targeted licensing program spanning multiple product categories.

"Mini Ninjas has a wonderfully distinctive look and compelling characters, and the brand appeals to a broad demographic range - all key attributes for a healthy licensing program across multiple categories," said Carlin West, executive vice president for acquisitions and development for 4Kids Entertainment.

4Kids has had huge success with the Pokemon license and might also be known to gamers because of its involvement in the Viva Piñata animated series.