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Microsoft is standing by its £49.99 asking price for the Xbox LIVE Games on Demand version of Halo: Reach, claiming consumers are getting a level of convenience not offered elsewhere.
“No one retailer has the lowest pricing for every product, and our program is about giving people 24/7 convenience and selection when shopping for Xbox 360 games,” a Microsoft spokesperson told Eurogamer.
“We’re incredibly excited about what Games on Demand means for digital distribution, and will continue to evaluate and evolve the service to meet market and consumer demands.”
You can’t argue that Games of Demand is convenient, but £49.99 remains very expensive. Not only is it considerably higher than many other titles on the service, but the boxed retail game can be picked up online for as little as £17.99.
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