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EEDAR, a research firm specialising in the video game industry, has issued a post NPD statement explaining why its Wii projections for the month were so far off the mark – the firm had expected Wii sales for December in the US to come in at 3.2 million units, a million units more than the actual figure.
“First, it appears our projections for the Nintendo Wii in December missed the mark. Projections are always a complex task; one significant factor for the Wii in our December calculations was examining previous hardware trends,” stated EEDAR. “These indicated that the Wii, particularly in lieu of the holiday season and historical December trends, would outperform its November number by a significant margin. Clearly, that did not actually turn out to be the case.”
However, EEDAR believes Wii sales could have been doubled if supply hadn’t been an issue.
“These Wii figures are not any indication that is demand slowing down,” explained EEDAR. “The Nintendo Wii is going through supply just as quick as they have before and these numbers merely reflect the large disparity between supply and demand. We still believe the Nintendo Wii would have sold north of 4 million units have supply and demand been in equilibrium.”
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