Capcom Vancouver failed to reach its early next generation 1080p target with Dead Rising 3 on Xbox One, but is "really happy" to have hit 720p locked at 30 frames per second.
1080p "was not really something we actually set as a mantra," Josh Bridge, Capcom Vancouver executive producer, told Eurogamer. "When we first started there was no platform, it was PC and we were just targeting next-gen, and 1080."
He added: "Even before then we thought it'd be prohibitive to even consider that, because essentially you have to do everything twice, which is just massive when you think of it. It's more important that the end image looks awesome - look at how much stuff is on screen, that's always been a Dead Rising sort of brand. That still looks really good, and that's been our goal. I hope it shows - just look at how much insane stuff is going on screen."
Despite failing to meet the target, though, Bridge says he isn't disappointed about having to settle for 720p.
"I'm really happy with that, with the sheer amount of stuff we have in an open world game locked at 30fps, that's just brilliant," he said. "Of course our UI (user interface) runs at 1080 native on top, but no, we're a 720p game locked at 30fps."
Our latest impressions on the game are pretty positive, with the team at Vancouver clearly having used the months since E3 to optimise performance.