xbox one111111111111111 -
xbox one111111111111111 -

Online retailer Zavvi has cut the price of the Xbox One console to only £409.99, a saving of £20 over the regular retail price.

No voucher code is required.

Stock of the console had been in very short supply at launch, with units seen to be selling for in excess of £600 on eBay. However it now appears that stock is readily available at retailers - so much so that Zavvi has decided to undercut its rivals.

Those who picked up a Day One Edition shouldn't be too upset, however, as the new lower price doesn't include a bundled game.

Sony's PS4 continues to retail at around £350.

Source: Zavvi.com

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Endless's Avatar

Endless

This kind of practice used to happen all the time in the mobile phone industry, though under different circumstances. it's also fairly standard economics.

The more you buy and the more you sell, the better the rates you get at your suppliers.

In the case of mobile phones, cheaper handset prices and more commission from the networks. So you undercut your rivals, in a risky fashion, in the hopes that you can do enough volume to reach the targets that mean you get your additional return from your suppliers.
Posted 15:28 on 21 January 2014
essex1212's Avatar

essex1212@ pblive

That's why they have a drop at all, it's Zavvi and they are terrible with customer service and just messing around.
Posted 11:07 on 21 January 2014
pblive's Avatar

pblive

Price drop at a single retailer, not across the board. It's certainly generated a lot of positive PR for Zavvi, which they need after the Vita issue. Certainly worth more to them than losing a bit of profit on a bunch of consoles.
Posted 10:30 on 21 January 2014
Karlius's Avatar

Karlius@ Freekill

If it's just one store then usually it'll be a marketing stunt. If I want a One I'll tend to go to the cheapest store (Personally wouldn't buy electronics from the Hut group but that may just be me) so they may take a slight hit on their profit but it'll get customers to the store whom may purchase additional items or give repeat custom. In addition selling 200 Consoles in a day is better than selling 10 and should subsidise the profit. It happened all the time during the 360 / PS3 / Wii era.
Posted 09:55 on 21 January 2014
WhatISayGoes's Avatar

WhatISayGoes

Playstation Nation ;-)
Posted 08:44 on 21 January 2014
Freekill's Avatar

Freekill

Surely a price drop means that it was not selling? why else would it be just a price drop for 1 place?
Posted 20:46 on 20 January 2014
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