ubisoft -
ubisoft -

The end of a console cycle is not the time to release new IPs because they simply don't sell, Ubisoft CEO and co-founder Yves Guillemot has told Polygon.

"I think that what has happened is the transition has been very long," Guillemot explained. "You know, in the industry, we were used to changing machines every five years. This time we are in the seventh year of the 360. We need new consoles and at the end of the cycle generally the market goes down because there are less new IPs, new properties, so that damaged the industry a little bit.

"I hope next time they will come more often."

There's a different mindset amongst gamers picking up new platforms, says Guillemot.

"Transitions are the best times, are the best ways, to make all of our creators take more risks and do different things," he said. "When a console is out for a long time ... you don't take as much risks on totally new IPs because even if they are good, they don't sell as well."

"Everybody who is taking risks and innovating is welcome because there are lots of hardcore gamers and those guys want new things, where the mass market will be more interested in having the same experience and doesn't want to take as much risks because it's not aware as much of what is going to change its experience.

"So, the beginning of the machines is always a good time for innovation."

Guillemot's opinion on new IP echoes that of EA Labels president Frank Gibeau, who said "The time to launch an IP is at the front-end of the hardware cycle".

Source: Polygon

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Clockpunk's Avatar

Clockpunk@ altaranga

I should imagine Naughty Dog do/will say whatever Sony tell them to! :D
Posted 14:16 on 26 November 2012
altaranga's Avatar


Can someone please interview Naughty Dog for their thoughts?
Posted 14:05 on 26 November 2012
squidman's Avatar

squidman@ munkee

There's a certain degree of optimism with a new generation. Certain genres will flourish - people will want a racing game, a fighting game etc. Right now people feel like they don't need to buy so much stuff because they already have a good enough racing game and a good enough fighting game, because - let's be honest - they totally do.

I do think there's a strong argument about launching new IP at the start of a console cycle, though, because then, if you get it right, you can kind of 'attach' it to the generation and watch as the series builds as the install base of the machine grows. I imagine you'll also get plenty of support from platform holders, because they will be utterly desperate to try and find ways to convince customers to plop down the cash. In the mind of these publishing executives I imagine they're dreaming happy dreams about IP marriage like Gears of War and the 360.

Of course, interviews like this are also starting to peek out now because publishers are trying to hype up the most dedicated customers into mentally preparing themselves to buy their new games on the new hardware as soon as possible. And there's nobody more ready to drop full RRP on a game that's probably a bit crap than somebody buying new hardware at launch.
Posted 13:46 on 26 November 2012
munkee's Avatar


I read this as:

At the end of a console generation the bar has been pushed VERY high by a lot of franchises. Our review scores would probably suffer against these games and we would struggle to make sales.

At the start of a new generation consumers don't have a great deal of software to choose from and we could probably get away with a lot more due to the "wow" of shiny, new graphics.
Posted 13:03 on 26 November 2012
Clockpunk's Avatar


Beyond Good and Evil 2 wouldn't be a new IP...

... just saying! :p
Posted 12:49 on 26 November 2012
rbevanx's Avatar


"We need less broken games by you two." Gamers
Posted 12:31 on 26 November 2012
DancingRhino's Avatar


Does that mean: more people are willing to buy games at full price at the beginning of a new generation, as opposed to now when a lot just wait a few months for the price to drop dramatically?
Posted 12:24 on 26 November 2012
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