Price drop is for Japan only, Sony Europe insists.
Sony Computer Entertainment Europe has told VideoGamer.com that this morning's PlayStation Vita price "is for the SCE Japan region only" and it has "nothing to announce at this time regarding pricing within [Europe]".
SCE Japan revealed this morning that both PlayStation Vita models would be dropping from 24,980 yen (£174) to 19,980 yen (£139).
The WiFi unit currently retails at around £219.99 in the UK, with the 3G costing slightly more at £229.99.
SCEE has previously told VideoGamer.com that it "no longer sets an RRP" for its hardware within Europe, with individual retailers instead dictating the price based on cost.
The PlayStation Vita has struggled to maintain momentum following its launch in Europe last February. The firm said it recognised the hardware's "slow penetration" as a "particularly important issue" during its most recent financial outlook.
Could Sony announce a western price cut for Vita at this Wednesday's PlayStation Meeting? Watch this space.
Source: SCEE statement provided to VideoGamer.com