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Codemasters has today announced it has secured the exclusive video game rights to Formula 1. The worldwide licensing agreement with Formula One Administration Limited will enable Codemasters to develop a new generation of Formula 1 video games across multiple platforms.
The worldwide deal provides Codemasters with rights to feature all Grand Prix circuits, F1 teams, cars, and driver likenesses.
Codemasters Studios, creators of Colin McRae: DiRT and Race Driver: GRID, will lead the design and development of the official FIA Formula One World Championship games for home console, handheld and PC gaming formats.
“As a world-leading creator of driving games, this alliance with Formula 1 is the jewel in Codemasters’ racing crown and creates an undisputed segment champion,” said Rod Cousens, chief executive officer, Codemasters. “Formula 1 has gone with the best, the segment leader. It has gone to the home of the EGO Engine for quality; it has gone to the company that can host Formula 1 Online, to the company that is streaking away from the pack.”
Codemasters expects the first game based on the FIA Formula One World Championship to launch in 2009.
