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Sky has announced NOW TV, a new internet TV service which promises access to Sky content to a wide range of broadband-connected devices including consoles and tablets.
The new brand was revealed this morning by Sky’s chief executive, Jeremy Darroch, as he delivered the opening keynote at the Media Guardian Changing Media Summit in London.
NOW TV will provide instant access to some of Sky’s most popular content, including hundreds of films from Sky Movies.
“We’ll offer two distinctive ways to watch: the market-leading full Sky service for the whole family, complete with the widest range of channels, high quality products like Sky+, HD and Sky Go, and the peace of mind of a monthly bill; or the flexible, more spontaneous, pay-as-you-go service of NOW TV,” said Darroch.
He continued: “Because NOW TV will also be ‘powered by Sky’, customers will still know that it will give them the best, exclusive content and a high quality experience, from a provider they can trust. Either way, we believe we can offer even more customers a product that’s just right for them.”
Key features of the NOW TV experience will include:
- Great content – the new service will offer some of Sky’s most popular programming. Sky Movies will be available from launch and the service will expand to offer sport and entertainment soon afterwards.
- Flexible pricing – with no minimum contract, customers will be able to choose from a variety of pricing options. For example, people will be able to pay monthly for unlimited access to Sky Movies or rent a single movie on a simple, pay-as-you-go basis.
- Easy access – the new service will roll out across a wide range of connected devices, including PCs, Macs, laptops, tablets, mobile phones, games consoles and connected TVs.
- Ease of use – with immediate streaming through an intuitive interface, backed up by recommendations and editorial support, customers will quickly and easily find the content they most want to watch.
More details about NOW TV will be revealed closer to launch.
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