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In his ‘August 2009 Video Game Sales Preview’ Wedbush Morgan analyst Michael Pachter has said he believes Nintendo must cut the price of its Wii console to under $200 no later than November 2009 if the platform holder intends to meet its sales forecast.
“We do not think that Nintendo’s Wii hardware forecast is achievable without a price cut, and as long as the Wii remains at its November 2006 launch price of $249.99, we expect continued year-over-year declines for that console’s sales,” said Pachter.
He added: “… the Wii remains at its November 2006 launch price of $249.99, which should continue to negatively impact that console’s sales until the company decides to cut price below $200, which we expect no later than November.”
Regarding hardware sales in the US for the month of August, Pachter estimates 240,000 for the Wii, 205,000 for the Xbox 360 and 160,000 for the PS3. However, he does predict substantial growth for PS3 sales in September following the launch of the PS3 Slim and the introduction of a lower price point.
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