Zumba Fitness Rush, which promises to be the most technically advanced, feature-rich instalment in the hit franchise, will launch exclusively on Kinect for Xbox 360 this Friday, 505 Games has announced.

Two downloadable dance style packs for Zumba Fitness Rush will also be released later this year. A three-song Bollywood style pack available in May, and a Hip-Hop style pack will hit Xbox LIVE in September. Each add-on pack will be available priced 400 MS Points.

In addition, 505 and Majesco Entertainment announced that the Zumba Fitness video game franchise has surpassed six million units sold worldwide in less than 15 months.