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Xbox has created and sent out several Xbox Series X refrigerators over the weekend to a select number of influencers as part of the run up to the Xbox Series S/X launch.
You may remember all the way back when the Xbox Series X was formally revealed last year there were plenty of jokes about the appearance of the new console, with many noting it looked like the kitchen appliance. Now, a year later and a little over two weeks ahead of the console's launch, Microsoft has sent out an actual, working fridge, complete with green glow and Xbox Series X start up sound when it's opened.
Three of the fridges have reportedly been made, with one being sent to tech influencer & YouTube personality Justine Ezarik and another being sent to rapper Snoop Dogg, with a third set to be given away in a contest to one lucky winner. Xbox's General Manager of Games Marketing Aaron Greenberg retweeted the videos from both saying "You knew we had to do this, check out the full unboxing of the fastest, most powerful fridge!"
You knew we had to do this, check out the full unboxing of the fastest, most powerful fridge! â™‚ï¸ #Xbox And Chill https://t.co/9RmjoOsksC
— Aaron Greenberg ♂ï¸âŽ (@aarongreenberg) October 24, 2020
Of course, the purpose of this is a marketing exercise to remind everyone that the Xbox Series X will be launching with the Xbox Series S on November 10, but still — it's nice to see the company embrace the memes and take the joke in its stride in a very (pun not entirely intended) cool way. It's also not the first time the company has done so, having also referenced the fridge meme during the console's specs reveal with a cheeky tweet back in March.
You can check out iJustine's video unboxing the Xbox Series X Fridge (which yes, came packaged in a fully accurate scaled-up replica of the Xbox Series X retail box) for yourself below.
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