Online retailer Zavvi has cut the price of the Xbox One console to only £409.99, a saving of £20 over the regular retail price.

No voucher code is required.

Stock of the console had been in very short supply at launch, with units seen to be selling for in excess of £600 on eBay. However it now appears that stock is readily available at retailers - so much so that Zavvi has decided to undercut its rivals.

Those who picked up a Day One Edition shouldn't be too upset, however, as the new lower price doesn't include a bundled game.

Sony's PS4 continues to retail at around £350.