Xbox One pre-orders are currently edging ahead of the PS4 at Amazon.co.uk, with Microsoft's next-generation console holding a 2.3 per cent sales advantage.
So popular have the new platforms proved that they currently sit in first and second place in the PC and Video Games chart on Amazon.co.uk.
Furthermore, Xbox One appears to be building on the popularity of the Xbox 360, with pre-orders up 20 per cent compared to where they were for the last generation console.
"It's not clear yet which of the two will have the edge when they launch later this year - what's certain, though, is that fans are already excited about how the next generation of consoles will change the world of gaming and home entertainment," commented Xavier Garambois, VP of retail at Amazon EU.
Ketu Patel, head of video games at Amazon.co.uk added: "Both the Xbox One and PlayStation 4 are set to have a huge impact, not just in terms of cutting edge games but also as part of the way in which families enjoy home entertainment. It will be fascinating to see how the battle between the two console giants develops over the coming months - the fight for who's going to be the must-have Christmas present is only just beginning."
You can pre-oder the Xbox One for £599 and the PS4 for £599 also. Expect both prices to drop once official pricing is announced by the platform holders, with Amazon only charging you the lowest price.
Join VideoGamer.com for our E3 coverage beginning today at 5:30pm for Microsoft's conference.
Source: Press release