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It seems that a recent report by Bloomberg was taken the wrong way, with Hufford’s comments about the Xbox 360’s price sweet spot having been reported as meaning a price cut is imminent. However, Hufford has been speaking to gamerscoreblog and denies any such drop.
“Some are getting really spun up about the Bloomberg story and inaccurately reading tea leaves that don’t exist. I spoke to Bloomberg nearly two months ago and we were talking about NPD data that had just been released, and chatting generally about price points of consoles in the market. The comment, which is accurately reported, unfortunately has now been taken way out of context and being reported as if I am signalling a price drop. I was not, I am not,” said Hufford.
He goes on to add: “With Xbox 360s selling well at their current price point, Elites selling out at $479, and an insanely great portfolio of games in the market, there’s no reason to announce any kind of price drop anytime soon.“
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