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A lot of weird and wonderful things have been done to promote a new game, but projecting the game onto the side of building so that it can be seen from five miles away has to be one of the most impressive.
Rebellion and Reef Entertainment together with the Chief Marketing Office (CMO) in Rotterdam, Netherlands, projected the game onto the Nedlloyd building in the City. The Nedlloyd is the largest in Rotterdam at over 20 floors high and overlooks the main waterway in the centre of the City.
“When we began to work with the CMO, the idea of the projection – on what turned out to be arguably the world’s biggest TV – worked well because of its unique environment. We’re really pleased with the results,” said Peter Rezon, CEO of Reef Entertainment.
It’s estimated that over 130,000 people saw the footage of the game during the 2-hour event.
Free Running launches across Europe for PlayStation 2 and PSP today. Look out for a review next week.
