Activision Blizzard has announced that World of Warcraft: Battle for Azeroth has become the fastest-selling expansion for the popular fantasy-RPG to date.
Released on August 14, Battle for Azeroth sold 3.4 million copies in its first day, setting a new day-one sales record for the World of Warcraft series and also becoming one of the fastest-selling PC games to date.
To be honest, anything with World of Warcraft stamped on the cover usually sells like hotcakes, so this isn't all that surprising.
'Battle for Azeroth is a definitive chapter in the Horde and Alliance conflict at the heart of Warcraft, and it’s been thrilling to see players representing their factions in record numbers and embarking on their war campaigns—not to mention joining in ourselves,' commented Blizzard Entertainment's co-founder and CEO, Mike Morhaime.
'But the launch is just the beginning of this conflict. More epic content is coming to World of Warcraft in the weeks ahead, and we can’t wait for players to experience the full story as it unfolds over the course of the expansion.'
Blizzard also detailed a number of upcoming events for Battle of Azeroth. The first raid, Uldir, will open its gates on September 4 alongside the first Mythic Keystone dungeon and PvP seasons.
In addition, the developer will roll out new updates for the expansion down the line, which includes the ability to recruit additional Allied Races such as the Kul Tiran humans and Zandalari trolls.