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UK retailers have told MCV that they are open to stocking more independent games and that there’s a place for boxed editions in stores.
“There is a massive opportunity at retail to maximise sales for indie games,” said Tesco games buyer Jon Ferdenzi. “Whether it would be full price digital games through points cards or fully boxed solutions.”
He added that fully boxed editions are “a very good idea, especially for grocery at gifting periods. The price point is generally lower, and would add a lot of value to purchases if boxed with other products”.
The head of games at a second major high street chain also points to Minecraft and Terraria as proof that boxed editions of indie titles can work at retail.
“There does seem to be a really solid market for a physical version of some of these digital experiences,” he said. “Some customers still like having discs. Not only have we seen Minecraft sell and keep selling, we also have Terraria, which has ticked over really well for over a year.”
ShopTo’s head of commercial Alison Fraser says the online retailer “would give independent games a chance on our website”.
“As we are a pre-order heavy retailer we would soon find out the demand for indie titles,” she said. “As there is a lack of new releases between the larger titles, there are certainly gaps to fill in retail, space on the site to promote and social media to educate customers.”
Source: MCV
About the Author
Minecraft
- Platform(s): Android, iOS, Linux, macOS, Nintendo 3DS, Nintendo Switch, PC, PlayStation 3, PlayStation 4, PS Vita, Wii U, Xbox 360, Xbox One
- Genre(s): Action, Arcade, Indie, Massively Multiplayer, Simulation
