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THQ announced today that it has lowered its financial guidances to reflect lower than anticipated sales of UFC Undisputed 2010 and a strengthening US dollar.
Based on the revised outlook for UFC Undisputed 2010, combined with the strengthening US dollar, the company now expects to report full year non-GAAP net sales in the range of $845 million to $865 million. This compares to a previously reported guidance in the range of $905 million to $920 million.
THQ President and CEO Brian Farrell said: “While we are disappointed with this financial update, we continue to execute on our plan of bringing quality games to market.
Farrell added: “UFC Undisputed 2010 is a high quality game, with a Metacritic score of 85, based on the tremendous UFC brand. Preorders were up 50 per cent over last year and we saw strong retail and consumer demand for the title coming into launch, resulting in shipments of 2.6 million units to date. Unfortunately, total sell through to date has been below our expectations and prior-year results. We will continue to drive demand through a strong marketing campaign and by working with our partners at the UFC, including the upcoming July 4 UFC 116 event featuring our cover athlete, Brock Lesnar.”
