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EA announced last night that The Sims 3, the highly anticipated flagship title from the best-selling PC franchise, The Sims, will now launch across PC, Mac, iPhone, iPod Touch and mobile devices worldwide beginning June 2, 2009. The Sims 3 had been scheduled for release later this month.
“The June launch combined with the break-through game the team is building gives us the perfect runway to create awareness for The Sims 3,” said Russell Arons, Vice President of Marketing for EA. “The Sims 3 will be the original IP summer blockbuster of 2009 as we build off the success of the best-selling PC franchise of all time to create awareness with both loyal Sims fans and new players.”
Speaking during EA’s Q3 earnings call, CEO John Riccitiello added: “In terms of Sims 3, frankly we see this as being one of the more important launches in our company, its history, and certainly in the coming fiscal year. When we looked at what we have done in terms of all the marketing preparation, what we have learned from the Q3 results in North America and Europe, we felt we could do better to build a marketing campaign worthy of a title of this high-quality. So this was really about investing more time and effort to be even more innovative on marketing.”
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The Sims 3
- Platform(s): iOS, Nintendo 3DS, Nintendo DS, PC, PlayStation 3, Wii, Xbox 360
- Genre(s): Casual, Simulation
