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amBX is a technology said to offer a full ‘sensory surround experience‘ to computer and video games, by utilising light, colour, sound, heat and airflow during gameplay. Expect to see LED colour-controlled lights, active furniture, fans, heaters, audio, and video placed around the gamer, further immersing them in the experience.
At GDC Philips has confirmed that it will be producing a range of amBX-enabled peripherals.
“amBX provides an excellent platform for us to expand our business with a line of completely new peripherals,” explained Engelbert van Pelt, Manager New Business Development, Philips Peripherals & Accessories. “Where we can build on our technology strength, and especially our world class lighting technology. We’re very excited about the new dimensions this will give to the game experience.“
GDC has also given us the first announcements of developers who are to utilise the amBX technology, with both Sumo Digital and Revolution Software having signed agreements.
“amBX will allow us to deliver a level of sensory realism in our games that just hasn’t been possible to date,” commented Charles Cecil, Managing Director, Revolution Software. “This is vital in an adventure game which relies on drawing the player into a rich emotional experience. amBX really has broken the gaming mould and the possibilities for both game developers and players are extraordinary. We plan to use amBX in all our games.“
Philips is now in the closing stages of agreements with a number of leading game developers, publishers and peripheral manufacturers, and is to officially launch the amBX technology in May.
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