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The staggered release of Star Wars: The Old Republic was influenced by World of Warcraft’s own launch, according to EA chief financial officer Eric Brown.
He explained the decision during the Citi 2011 Tech Conference, Gamasutra reported.
“We’ve actually studied WoW pretty carefully. We spent a lot of time studying the first twelve months or so of WoW, and just to be clear here, when they initially launched, they did not launch in dual geographies. They went North America only.”
Brown went on to describe how the development team plans to follow a similar update cycle to World of Warcraft.
“[BioWare] has built in a very extensive development plan to make sure there is enough content coming out in intervals. We haven’t specified it, but industry norm is 18-24 months. And the idea there is to keep the game fresh and interesting for all of the players.”
In July BioWare announced that pre-orders for its upcoming MMO Star Wars: The Old Repulic have been limited due to plans to stagger the game’s launch, allowing select handfuls of users to play the game before it officially opens.
About the Author
Star Wars: The Old Republic
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UnknownUnknown
- Platform(s): PC
- Genre(s): Massively Multiplayer, Massively Multiplayer Online, RPG, Science Fiction
