Sony big cheese Shawn Layden has shed light on the format holder's controversial decision to skip E3 this year.
Speaking with CNet, Layden revealed that Sony's Destination PlayStation event in February has effectively taken the place of what it would usually do at E3.
'Now we have an event in February called Destination PlayStation, where we bring all retailers and third-party partners to come hear the story for the year,' said Layden. 'They're making purchasing discussions in February. June, now, is just too late to have a Christmas holiday discussion with retailers. So retail has really dropped off. And journalists now, with the internet and the fact that 24/7 there is game news, it's lost its impact around that.'
'So the trade show became a trade show without a lot of trade activity. The world has changed, but E3 hasn't necessarily changed with it.'
Layden also revealed that Sony is planning on churning out few, bigger games down the line.
'We feel like if we ring the bell and people show up here in force, people have [the] expectation "Oh, they're going to tell us something".'