Sony will use Gaikai to sell TVs, says Pachter

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Why did Sony buy Gaikai? If you ask Michael Pachter, it’s because Sony want to stick it in their TV sets.

“I think that this is more related to Sony’s integrated strategy, and ties into their hopes of selling more televisions,” said the frequently incorrect Wedbush analyst, speaking to CVG

“I know that Gaikai was purchased by Sony Computer Entertainment, but essentially, they provide a solution to play games without a console, so they make a lot of sense if built into Sony TVs,

“This could be both a strategic move to sell more TVs and a pre-emptive move to keep others from using the service. It’s actually a very interesting deal, and the price is reasonable if it gives Sony an advantage over other television manufacturers while keeping the technology off the market so that others can’t eliminate the need for a console.”

Earlier this week Sony revealed it was planning to buy the streaming games service for $380m.

Stay tuned for our own analysis of the Gaikai deal and what it might mean.

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