Sony has moved to reassure fans of PlayStation Home on PS3 that the virtual world remains a "top priority" for the platform holder, despite reports of the contrary.

According to an Edge report, Sony's director of PlayStation Home, Pete Edwards, speaking at the London Games Conference, said: "It's been a long road. We've proved there is a market out there and we've got a lot of people that spend a lot of time in [Home]. It's not a priority right now but there is a business model there."

Sony is now reporting that Edwards was misquoted and misrepresented.

"Edwards was saying that monetizing Home was not as big a priority as building a great platform, with a compelling environment and a strong community. Home is still a top priority for Sony and will continue to release quality content and provide a positive experience to our users," explained the PlayStation Home manager on the official PlayStation forums.