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Sony has hit back at high profile research which suggested that demand for PS3 is slowing while Nintendo’s rival Wii continues to be a sell out success.
American Technology Research visited more 52 US stores earlier this week, from small shops to major retailers, and 28 of them had Sony’s next gen machine in stock, but no Wiis could be found, possibly indicating consumer interest is flagging in the powerful but expensive console.
However, the stores typically only had limited numbers of PS3s (in single digits) and only one top retailer had more than 60 units available to buy. Analyst Paul-Jon McNealy stressed the findings do not necessarily indicate “slack demand” but said he would continue to monitor stock levels of the console.
Sony responded to the research by emphasising it is airlifting more than 100,000 systems into the States every week, which is why PlayStation 3 is available at retail.
Spokesman Dave Karraker explained: “It isn’t because demand has weakened, it is because we have kept the supply pipeline moving.”
Earlier this week, Sony announced it had shipped 2 million PS3s since the Japanese and US launch last November, and remained confident of reaching its 6 million target by the end of March, when the European launch is scheduled to take place.
