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SEGA will be supporting Sonic Generations with its longest ever ad campaign for a Sonic title, reports MCV.
The game will be seen daily between October 1 and December 31 as it sponsors The Simpsons on Sky 1, Sky 1 HD and Sky Anytime.
“It’s on air every single day of the week and at a perfect time of day for dads and sons to watch TV,” said SEGA’s UK marketing director Amanda Farr. “40 per cent of boys will see the idents over 60 times, an incredible frequency.”
Sonic Generations launches November 4 for Xbox 360, PlayStation 3 and Nintendo 3DS.
