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NOW TV, powered by Sky, is now available on Xbox 360 giving millions of consumers the ability to watch 720i quality streaming movies without a contract, installation fee or set-up costs.
The Xbox experience will include high quality streaming at 720i resolution and access to all 11 Sky Movies live channels for those taking up the Sky Movies Pass.
From today, Xbox users will be able to find the App on the homepage. Kinect for Xbox 360 owners will also be able to navigate using voice and gesture controls.
The monthly Sky Movies Pass gives instant and unlimited access to the entire Sky Movies collection, for £15 after a 30 day free trial. At any time, customers with a Sky Movies Pass can choose from over 600 movies, including recent blockbusters and classics from major Hollywood studios such as Disney, Fox, Paramount, Sony, Warner Bros., and Universal. Top titles which customers can enjoy in the next few weeks include Harry Potter and The Deathly Hallows, Rise of The Planet of The Apes, One Day and The Hangover Part 2.
A pay & play option is also available, giving access to over 1,000 movies through Sky Store including the very latest ‘now on DVD’ releases and much-loved classics. These titles range from 99p to £3.49.
Before the end of the year Sky Sports will launch on NOW TV, giving customers access to live action from the Barclays Premier League, UEFA Champions League, England Test cricket, Heineken Cup rugby, ATP tennis, the Masters from Augusta and much more.
The introduction of Sky Sports will be followed on NOW TV by must-see shows from Sky 1, Sky Atlantic, Sky Arts and Sky Living, including home-grown drama, original comedy and US shows.
Sky is also working on bringing NOW TV to PlayStation 3.
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