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Earlier this week Sony announced that its new Sixaxis controller had been Awarded a Technology and Engineering Emmy by the National Academy of Television Arts and Sciences. It now appears that Sony got their facts wrong and the Sixaxis was not the recipient of the award – the real winner was its predecessor, the Dual Shock.
Blogger, Séamus Byrne contacted NATAS, enquiring as to how the Sixaxis won the Emmy over other devices such as the Wii Remote. The response from NATAS rubbishes Sony’s claims that the Sixaxis won the award.
“Sony won for their Dual Shock analog controller,” a NATAS representative informed Byrne. “The award is from the Video Game Technology Group. It was nominated by our internal group and considered along with the Nintendo D-Pad, both of which were considered Emmy worthy for the development of the generation of controllers that followed the classic joysticks.“
The rep goes on to add: “I would like to confirm that Sony did not win for their PS3 controller, they won for their Dual Shock Analog controller.“
The question remains. Just how did Sony end up releasing a press release titled “Sony Computer Entertainment America Wins Emmy Award for PLAYSTATION 3 SIXAXIS Wireless Controller“?