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After overseeing the launch of Xbox and Xbox 360 worldwide from its initial inception as a Windows based Gaming device in the late nineties, through to the all powerful ‘Official Console of the 2006 FIFA World Cup’ Xbox 360, Robbie Bach moved on to internal pastures in the newly created Entertainment & Devices division of Microsoft late last year.
Tasked with making Microsoft’s Music and entertainment arm a more effective global player and enabling it to compete against Apple’s iPod, Robbie Bach may indeed again be at the forefront of an Xbox system. Recently, rumours of a handheld version of the Xbox have been the subject of many a discussion, but so far we’ve not been left with many clues to the authenticity of these claims. However, Reuters this week has let slip that Bach had been attending numerous round-tables and meetings between partners in the music industry to discuss the eventuality of a portable entertainment system to rival the iPod and possibly the PSP.
Whilst details are sparse, given the recent announcement of ‘Live Anywhere’, enabling interaction between PCs, Xbox and mobile devices, the rumoured handheld Xbox could indeed be next year’s essential lifestyle accessory. A video and music player capable of playing games is certainly something Microsoft would be able to bring its considerable experience to, and at the very least, an ideal extension of the living room Gates and associates are so determined to capture with the Xbox 360.
Of course, we’ll keep you updated as and when any announcements are made, but until then, we’ll leave you with the usual response from Microsoft PR:
“Microsoft does not comment on rumour or speculation.“
