Deep Silver has today announced the development of Ride to Hell, an in-house next-gen video game set in the last years of the 1960s, a time of sex, drugs and rock 'n roll.

The free-roaming action game promises to provide players with the freedom of riding full throttle with their gang on a variety of different vehicles through the dusty flats of Western America. Players will need to protect their turf, their brothers and their machines from rival gangs.

Deep Silver is teaming up with leading creative companies such as Eutechnyx, Perspective Studios, and others, to bring the authentic game world of 'Ride to Hell' to life.

"The Deep Silver development team has worked on some of the greatest and grittiest, freeform-style games to ever hit the market," Cathy Tische, Vice President of Sales and Marketing at Deep Silver, Inc. "They are pulling out all the stops to bring the biker gang world alive in Ride to Hell, from the 1960s art style, music and scenery to the completely raw and intense game play."

Ride to Hell is in development for next-gen consoles and PC, with a simultaneous release planned for Q2 2009.