PlayerUnknown's Battlegrounds has surpassed the 30 million sales milestone this week, according to Bloomberg tech wizard, Yuji Nakamura.
Writing on Twitter, the reporter noted however that daily active users for the last-man-standing-wins shooter has started to decline, which he attributes to developer Bluehole not clamping down hard enough on cheaters.
It's also worth noting that the dip is the biggest PUBG has experienced since the game launched last year, and has been slowly falling since January. That same month saw over one million cheaters banned from the game.
On a much lighter note, one bloke recently decided to embrace the game's victory message (winner, winner, chicken dinner) quite literally by limiting himself to eating only roast chicken each time he wins a match.